Elevating Australian Cycling Talent with the ProVelo Super League
For over a decade, Matthew Keenan has been the respected voice of cycling alongside legends Phil Liggett and Paul Sherwen, providing commentary for the prestigious Tour de France.
In 2017, Matthew made history as the first Australian commentator to lead the international broadcast of the Tour de France, captivating audiences across 42 different networks worldwide.
Now, as the leading cycling commentator for SBS, Matthew’s passion for the sport continues to drive and promote Australian cycling talent onto the global stage.
The ProVelo Super League launched today promising to transform the landscape of Australian cycling.
Matthew mentions,
“I’m often asked who our next world class cyclist is going to be.”
“The ProVelo Super League will let Australian cycling fans discover them for themselves.”
With a distinguished career covering various major races including the Tour de France, Giro d’Italia, Vuelta a España, and more, Matthew’s insights into the sport are unparalleled.
The vision for the ProVelo Super League stems from a desire to showcase the rich talent emerging within Australian cycling circles.
Reflecting on the league’s significance, Matthew highlights the need for a platform that allows fans to discover the next generation of world-class cyclists.
“Basketball has the NBL, which gives fans great games and teams to support, while trying to pick the next NBA prospect.”
“The ProVelo Super League will do the same for cycling.”
“We have an incredible amount of talent coming through in Australian cycling, and this will give us the platform to show the country how good our riders are.”
“The compact season will deliver a narrative that fans can follow, with a social media and broadcast strategy that will allow cycling fans to watch, and engage with the racing and the riders, like they never have before.”
By leveraging digital platforms, the league aims to foster a deeper connection between cyclists and their supporters, creating a vibrant community around the sport.
The ProVelo Super League will elevate Australian cycling to new heights, capturing the hearts and minds of fans around the country.
