ProVelo Super League Appoints Chain Reaction as Official Charity Partner.

Chain Reaction was founded in 2007 by Berrick Wilson after his newborn daughter suffered a brain haemorrhage at two days old. Grateful for the exceptional care she received, Berrick realised more could be done for sick children in Australia's major cities. After his daughter's full recovery, he launched Chain Reaction to support kids in need and their families.

Since its inception in 2007, Chain Reaction has raised over $43 million for its children’s charity partners. Driven by recognising its responsibility to the wider community, Chain Reaction believes in the power of collective action to make a meaningful impact on the lives of sick children and the charities that support them. Their mission is to raise vital funds for children's charities through the organisation of challenging cycling events. 

“This partnership is exciting for the Chain Reaction community,” said Tim Chadd, General Manager of Chain Reaction Challenge Foundation. “Not only do we share a passion for cycling, but PSL’s innovative approach to sport aligns with our mission to challenge and inspire Australia’s business community to raise money for children’s charities.”

Matt Wilson, PSL Co-Founder added “PSL is proud to partner with Chain Reaction and looks forward to supporting them and helping contribute to their notable legacy.  Chain Reaction is an amazing organisation underpinned by authentic and passionate individuals. The PSL is thrilled to announce this partnership and we look forward to creating new initiatives together that inspire and create opportunities for children's charities and aspiring cyclists alike.”

About ProVelo Super League:
ProVelo Super League (PSL) is an annual road cycling league hosted across Australia with teams and athletes competing in a points format launching in 2025.  The PSL will feature an elite women’s and men’s division with a target of 30 teams anticipated to compete in Season 1 of the PSL.

The PSL calendar will feature a combination of three day tours and Australia’s 2 classic one day races. Hosted across January to March, events will take place across Australia. ProVelo Super League will act as a valuable pathway for athletes looking to pursue the ‘Road to the World Tour’.  

In partnership with Jayco AlUla and Liv AlUla WorldTour Teams the winners of the Under 23 PSL Divisions will secure their ticket to the WorldTour.

The league is open to international teams with a long-term target of attracting Australasian and Asian teams that can base themselves here for the duration of the competition period. In the medium term, PSL will seek event expansion into new territories including other States & Territories and the Asia region. The ProVelo Super League is proudly sanctioned by AusCycling.

About Chain Reaction Challenge Foundation:
Since 2007, the Chain Reaction Challenge Foundation has been uniting senior business executives for a purpose-driven cycling adventure like no other. Their seven-day cycling challenges bring together high-performing individuals to raise significant funds for children's charities, creating a powerful community of leaders who are passionate about giving back. 

With meticulously organised events, exceptional support, and an emphasis on camaraderie, Chain Reaction helps their riders make a tangible difference for kids and families in need—all while pushing their physical limits and forming lifelong connections.

www.provelosuperleague.com

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