Media Release: CUPRA Australia empowers ProVelo Super League as Official Vehicle Partner

CUPRA Australia vehicles will lead the race convoy for each of the six events of the PSL 2025 Season, driving forward the PSL in its mission to revitalise the Australian elite road-cycling pathway. From supporting race logistics to enhancing fan engagement, CUPRA will play an integral role in the League’s success both on and off the road. 

“We are delighted to welcome CUPRA to the PSL family,” said Matt Wilson, PSL Co-Founder. “Their dedication to innovation and performance mirrors our own values. The CUPRA PSL Official Vehicle Convoy ensures the professional and safe delivery of the League for our teams and riders. We thank CUPRA for believing in our vision and we’re looking forward to showcasing the CUPRA vehicle range to our cycling community.” 

“CUPRA’s goal is to inspire the world from Barcelona and empower the next generation of high-performers. We are pleased to be working with PSL to provide the Official Vehicle Convoy for its events around Australia,” said Ben Wilks, Director at CUPRA Australia. 

The ProVelo Super League launches its inaugural season with Round 1 hosted in South Australia. The SA Kick It commences January 18 with Stage 1 seeing riders taking on a time trial up the iconic Willunga Hill. Stage 2 will see teams compete in city-based twilight criteriums at Victoria Park on Sunday January 19 with road races hosted at The Bend Motorsport Complex closing out Round 1 on Monday, January 20.

About CUPRA: 

CUPRA is the unconventional challenger brand that brings together emotion, electrification, and performance to inspire the world from Barcelona. Launched in 2018, CUPRA has become one of Europe’s fastest growing car brands and has a global network of specialised points of sale.

CUPRA proves that electrification and sportiness are a perfect match, and in 2023 the brand hit new heights with more than 230,000 vehicles delivered. Each successive launch of a model has marked a new milestone in defining the brand’s character, with a challenging and original design: the CUPRA Ateca, a unique model in its segment; the CUPRA Leon, redesigned and enhanced as a standalone CUPRA model; the CUPRA Formentor, the first model to be developed exclusively by the brand and the company’s best-selling vehicle to date; the CUPRA Born, the brand’s first 100% electric vehicle; the CUPRA Tavascan, an all-electric SUV coupe; and the CUPRA Terramar, the brand’s sporty SUV.

www.cupraofficial.com.au