Media Release: ProVelo Super League Announces Official Apparel Partnership

The Grow Getters Group will use the partnership with the PSL to unveil a new and innovative brand – DETOUR, a fresh approach and a different direction for custom clothing. www.detourcustom.cc

As the Official Apparel Partner of the League, DETOUR will provide all PSL and PSL event category leader jerseys. 

The Grow Getters Group will be remembered as the first company to back our vision to establish an elite, Australian based road cycling league with a focus on new audiences, sustainability and nurturing the growth of road cycling in Australia. 

Co-Founder Matt Wilson congratulated the Grow Getters Group on securing the Official Apparel Partnership of the PSL “We ran a competitive process and were just so impressed by Chris & Alison’s professionalism, passion for cycling and they just immediately understood what we were trying to achieve and were invested from day one.”  

Wilson added “For us, the values alignment and Chris and Alison’s understanding of the cycling industry particularly at the community level was important to us.  They know what it takes to support events and teams to achieve success, and we couldn’t be happier to supporting the launch of the DETOUR brand for the first three seasons of the PSL.”

Alison Reynolds, General Manager and founder of the Grow Getters Group, shared her enthusiasm: "We have been collaborating behind the scenes with the PSL to deeply understand their mission and objectives. This partnership is designed to help them elevate Australian domestic cycling to new heights, and we are proud and excited to be involved. For an established business like ours, it's essential to work with partners who share our goals and ethos - we are perfectly aligned."

Chris Reynolds, Director of Operations, added, "Over the past 17 years, we have strategically built a vertically scaled business across various brands, offering unparalleled products and services to our customers. We are incredibly excited to support PSL in achieving their vision and showcasing our capabilities and cant wait to see the DETOUR brand on Australia’s best athletes."

Stay tuned for more updates from the PSL and keep a look out for announcements from the Grow Getters Group as we start to release visuals and details on the PSL's new look!

About the Grow Getters Group
The Grow Getters Group was created in 2022 by Alison and Chris Reynolds, a dynamic husband and wife duo, as a platform to house their sports brands, enabling their customer base to access industry-leading products and services.

Alison Reynolds, a true high achiever and go-getter, is a former NSW and Australian netball player. She brings over 15 years of experience in business, marketing, and team management to the Grow Getters Group. Alison has successfully managed a multi-million dollar portfolio of businesses, including Champion System Australia and Unify Netball.

Chris Reynolds is a seasoned business professional with over 25 years of experience in global sales and operations management. He began his entrepreneurial journey over 17 years ago when he founded Champion System Australia, growing it from a startup into a business with locations across Australia, Europe, the UK, and Asia. Chris has also co-founded other GGG brands like Unify Netball and introduced the Pissei brand to Australia.

Grow Getters Group brands include Pissei Italian Cycling Clothing, Champion System Custom Clothing, Unify Netball, and the soon-to-be-released Detour. www.growgettersgroup.com.au

Stay tuned for more exciting updates!