Hertz Announced as Inaugural Naming Rights Partner of the ProVelo Super League
ProVelo Super League has announced global mobility leader Hertz as its inaugural Naming Rights Partner for the 2026 and 2027 seasons, marking a major milestone in the League’s continued growth.
The ProVelo Super League (PSL) is proud to announce global vehicle rental and mobility leader, Hertz as the League’s inaugural Naming Rights Partner for the 2026 and 2027 seasons.
The Tour of Tasmania round, commencing on Thursday, will signal the first round hosted under the Hertz ProVelo Super League partnership.
Coming off the back of a successful debut season that witnessed 321 elite riders from 14 nations competing across six rounds, the PSL has continued its positive growth trajectory, with a 30% uplift in participating teams, broadcast platform expansion and partnership growth.
ProVelo Super League Co-Founder, Aaron Flanagan said the partnership was an important validation of the League’s strategic vision and commitment to building a vibrant, sustainable pathway for Australian road cycling that attracts global attention.
“Hertz is one of the world’s most recognised brands and a global leader in their industry. They are synonymous with reliability, performance, and innovation, which are values that closely align with the PSL. The delivery of the League season nationally is a significant logistical operation, having the backing of Hertz to execute each round provides great confidence.”
“As a league community, together we are making great progress, and this announcement is a testament to the belief and passion that has enabled our early success to date. We are incredibly excited to welcome Hertz to our expanding partner family."
"As naming rights sponsor of the ProVelo Super League, Hertz is proud to support a league that is setting a new standard for elite road cycling in Australia, while reaching new audiences and fostering growth across the sport. This partnership gives us the perfect platform to engage with the cycling community and fans who share our passion for the journey." - Damien Shaw, Hertz VP APAC.
In addition to Naming Rights Partner status, for the 2026 season Hertz is also the Major Sponsor of the Under 23 Division. In 2025, the Under 23 Division winners, Sophie Marr and Jack Ward, were also crowned the League Champions and have both stepped up to WorldTour team programs in 2026.
About the Hertz ProVelo Super League:
The Hertz ProVelo Super League (PSL) is Australia’s elite road cycling competition, hosted across the Australian summer, featuring teams and riders from across Australia and the globe.
The Hertz PSL features elite women’s and men’s divisions and brings road cycling to the people with more city-based racing, live and on-demand broadcasting and comprehensive coverage across digital platforms.
The 2026 Hertz PSL calendar features a combination of three-day tours and Australia’s two Classic one-day races.
The Hertz PSL has successfully established the itself as a proven pathway for athletes looking to pursue a professional career, cementing its position as the ‘Road to the World Tour’. The inaugural season featured 321 athletes from 14 nationalities competing across six rounds, 34 stages and 2,340km of racing.
The Hertz ProVelo Super League is proudly sanctioned by AusCycling.
https://provelosuperleague.com
About Hertz
Hertz Global Holdings, Inc. is one of the world’s leading car rental and mobility solutions providers. Its subsidiaries, including The Hertz Corporation, and licensees operate the Hertz, Dollar, Thrifty, and Firefly vehicle rental brands, with more than 11,000 rental locations in 160 countries around the globe.
The Company also operates the Hertz Car Sales brand, which offers a range of quality, competitively priced used cars for sale online and at locations across the United States, as well as the Hertz 24/7 car-sharing business in Europe. For more information about Hertz, visit www.hertz.com.
