Join us as a PSL Co-Owner and be part of the team shaping the future of Australian Cycling.
The concept of the ProVelo Super League (PSL) originated out of a need to address the declining state of the domestic road cycling pathway for young emerging road cyclists in this country.
As founders of the PSL, we felt we had a strong vision for a private equity backed concept that could reignite Australia’s road cycling pathway, create a new platform for emerging talent with an underpinning commercial model that we believed could bring stability to the sport, create sustainability for all stakeholders and excite a new generation of fans.
The inaugural season of the league surpassed all expectations and critically we delivered on our vision and promise to our key stakeholders.
Season 1 featured city based racing and road race circuits designed for fans, a free to air broadcast platform and comprehensive digital coverage; the league attracted 321 male and female athletes from 14 nations in its launch season.
Season 2 is live, and we are buoyed by the securing of respected global brand Hertz as our inaugural Naming Rights Partner for the 2026 and 2027 Seasons. This partnership is a powerful validation of our strategic vision and our commercial value proposition.
In one season, the league successfully delivered on its brand promise with eight riders securing WorldTour connected opportunities.
What comes next is scale. With the right support, the league can expand into new markets, broaden content distribution and introduce mass participation events that grow cycling from the community up.
THE RAISE AIMS TO:
- Expand the league and geographic footprint
- Elevate media and broadcast capability
- Grow fan and rider communities
LEARN MORE AND EXPRESS YOUR INTEREST HERE!
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FAN FEEDBACK!
Catching the Tour of Tassie on SBS and wanted to extend thanks and gratitude ... This is a remarkable thing. The next Aussie to win the TdF and Gold in Brisbane ‘32 is somewhere in this year’s bunch, or next years who knows!
Bloody well done everyone!!Shane.
