MEDIA RELEASE: Factor Bikes announced as Official Bike Partner for ProVelo Super League

As part of this collaboration, Factor Bikes will award a cutting-edge OSTRO VAM to both the Men’s and Women’s PSL champions, each equipped with SRAM Red groupset and Black Inc. 48|58 Carbon Wheelset. This prize reflects the shared ambition of PSL and Factor Bikes to support emerging cyclists and elevate their competitive experience with world-class equipment.

"Partners in Building Dreams"

Factor’s bikes, engineered and crafted entirely in-house, deliver unmatched speed, control, and adventure for riders. Fans attending PSL events will also get an up-close look at Factor’s innovative bikes through product showcases and activations at select races, bringing them closer to the forefront of cycling technology.

PSL Co-founder Matt Wilson expressed his excitement about the partnership, stating, “It is exciting to work with an internationally acclaimed brand like Factor, which shares our vision for the progression of cycling. Both PSL and Factor are committed to pushing boundaries and creating innovative, cutting-edge opportunities for riders. The incredible prizes Factor is providing are a testament to that shared goal."

Quote from Marcel Berger, Global Head of DTC and Digital, Factor Bikes, “We’re proud to partner with ProVelo Super League to support the next generation of Australian cycling talent. 2024 has been a standout year for Factor Bikes, with victories at the Santos Tour Down Under, a World Record at the Paris Olympics, and our OSTRO VAM confirmed as the fastest bike in the world through independent wind tunnel testing. We’re excited to continue pushing the limits of performance alongside the athletes of the ProVelo Super League.”

About Factor Bikes

Founded in 2007, Factor Bikes originated as a high-performance design and engineering company, an offshoot of bf1systems, known for its work with luxury automotive brands such as Ferrari, Aston Martin, and Lamborghini, as well as elite motorsport teams in F1, MotoGP, and WRC. Factor’s first bike, the FACTOR001, debuted in 2009, setting a new standard for performance, technology, and design in cycling. Factor now oversees every aspect of its carbon bike production in-house, ensuring complete control from concept to final assembly. This approach allows Factor to continuously push the limits of what's possible in bike engineering.  

For more information, visit: www.factorbikes.com

About ProVelo Super League:

ProVelo Super League (PSL) is an annual road cycling league hosted across Australia with teams and athletes competing in a points format launching in 2025.  The PSL will feature an elite women’s and men’s division with a target of 30 teams anticipated to compete in Season 1 of the PSL.

The PSL calendar will feature a combination of three day tours and Australia’s 2 classic one day races. Hosted across January to March, events will take place across Australia. ProVelo Super League will act as a valuable pathway for athletes looking to pursue the ‘Road to the World Tour’.  

In partnership with Jayco AlUla and Liv AlUla WorldTour Teams the winners of the Under 23 PSL Divisions will secure their ticket to the WorldTour   

The league is open to international teams with a long-term target of attracting Australasian and Asian teams that can base themselves here for the duration of the competition period. In the medium term, PSL will seek event expansion into new territories including other States & Territories and the Asia region. The ProVelo Super League is proudly sanctioned by AusCycling.

www.provelosuperleague.com

For media enquiries, please contact:
Lucy Bowden
Marketing & Events Executive
E: [email protected] 
P: 0429 177 356