ProVelo Super League Invites New Shareholders to join the Founders on the Road to the WorldTour Journey
The ProVelo Super League has launched a crowd-sourced funding campaign, inviting new shareholders to join the founders as the League builds on a strong debut season and continued growth in Season 2. The raise offers a rare opportunity to invest in an Australian-based professional sporting league with international ambition, entering its third season debt free and retaining full ownership of its IP.
Australia’s elite road cycling league, the ProVelo Super League (PSL) today has officially launched a crowd sourced funding campaign with leading intermediary, On Market.
Off the back of a successful debut season in 2025 and with Season 2 underway demonstrating strong growth in performance; the PSL founders are excited to invite new owners to join us as we focus on expansion and commercialisation priorities to push the boundaries of what’s possible for an Australian based road cycling league.
This raise presents an opportunity for investors to join a wave of investment into professional sport and a rare opportunity to become a shareholder of an Australian based sporting league with international impact.
The PSL founders, Gerry Ryan AO, Matt Wilson and Aaron Flanagan remain the majority shareholders and will continue to drive the vision. The founders present this investment opportunity to potential shareholders with the comfort that the PSL will enter its third season debt free, retains all rights to its IP whilst demonstrating significant growth across key metrics as it delivers its second season.
Co-Founder, Matt Wilson said
“There has never been a better time to invest in sport and road cycling presents a compelling value proposition. It is a global sport, enjoys a strong participation and fan base and is an Olympic sport. As we look forward to Brisbane 2032, there is every likelihood that our 2032 Australian road cycling team will feature riders that have competed in the ProVelo Super League on their journey to Brisbane.”
We have delivered on our Road to the World Tour promise with 8 riders from Season 1 advancing to WorldTour opportunities. As we deliver Season 2, we have realised 30% uplift in teams, expanded our broadcast footprint, grown sponsorships including securing our inaugural naming rights partner. The Hertz ProVelo Super League has a very bright future and this is an opportunity for the sport to own its pathway’s future and for investors to secure a stake as we seek to expand our reach and impact across the APAC region to capitalise on those commercial opportunities.”
To find out more and to register your interest please visit:
https://www.onmarket.com.au/offers/provelo-super-league-eoi/
About the ProVelo Super League:
The ProVelo Super League (PSL) is Australia’s elite road cycling league hosted across the Australian summer featuring teams and riders from across Australia and the globe.
The PSL features an elite women’s and men’s division and brings road cycling to the people with more city-based racing, live and on-demand broadcasting and comprehensive coverage across digital platforms.
The 2026 PSL calendar features a combination of three-day tours and Australia’s two Classic one-day races. Hosted from January to March, events take place across Australia with teams and athletes competing in a points format.
The PSL has successfully established the league as a proven pathway for athletes looking to pursue a professional career, cementing its position as the ‘Road to the World Tour’.
The inaugural season featured 321 athletes from 14 nationalities competing across six rounds, 34 stages and 2,340km of racing.
The ProVelo Super League is proudly sanctioned by AusCycling.
For media enquiries, please contact:
Jacky Smith
E: [email protected]
Join us a PSL Co-Owner and be part of the team shaping the future of Autralian Cycling.
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