The Vision Behind Hertz PSL | Co-Founders Matt Wilson and Aaron Flanagan with Matt Keenan

On the road, the level has been “incredible”. The women’s racing in particular has been aggressive and exciting, and the depth across the peloton is real. A telling sign? Reigning Australian Champion Pat Eddy, with two years at WorldTour level, isn’t dominating. That says everything about the standard.

Season 1 brought riders from 14 nations — more international interest than expected — and the racing is sitting at a very high level.

The Hertz PSL model is simple but powerful. A condensed summer series that makes the most of Australia’s WorldTour window, finishing in March so riders can launch straight into Europe. It creates momentum. A story fans can follow. No long gaps, no loss of focus.

And the pathway is working. Team Brennan and Meridian Bikebug have both stepped up to Continental level this year — proof that Hertz PSL is accelerating real progression.

Off the bike, the focus has been moving from survive to thrive. The broadcast product is performing exceptionally well. Audiences are growing. The partnership with Hertz is a major milestone, backing a model where teams are supported because sponsors are seeing genuine return.

Free-to-air coverage remains crucial. The league owns its content and partners with SBS in Australia, Sky in New Zealand, and now live-streams to the rest of the world.

Looking ahead, the vision is bigger again — more road races, expanded tours, stronger ties across the Asia-Pacific region, and one day, potentially, an event outside Australia.

They’re ahead of where they thought they’d be. But to truly unlock the next phase, they’re inviting new investors — including the cycling community — to take a stake and help shape what comes next.

Riders to watch in 2026? Ruby Taylor and Sophia Sammons on the women’s side. Ollie Bleddyn and Connor Wright on the men’s .